Avoid The Google "Slap"

So Im sure by now you are well aware of what we in the internet marketing business refer to as the "google slap". In short, it is the crackdown of Google on poor affiliate marketing. I am about to give you some great tips on how to avoid this.

First though I want to cover this short topic.

What is Google Slapping and Why?
As I said in short it is a crackdown on affiliate marketing. Mainly. But it is really just the change in their search results and ranking algorithm. They have dramatically changed the way they view sites and rank them. It has hurt many affiliates as well as other company sites.
In the old days of marketing, you could get online, start a website and just stuff your articles and content with keywords. So they changed it and started looking more torwards backlinks. Well then they did a survey and found out that their results were really annoying people using their search engine. People were telling them that the results were either not related very well or they were all just the same content, on different sites.
So here they changed again, and really put a hurt on people this time. Now its hard to even get a PPC campaign to run with them in AdWords due to some very strict changes in their policies.

So how do they rank sites as relevant now?
Well now I have to tell you the truth. You may not like it if your accustomed to the old way, or if youre lazy lol. So here it is.
Your quality score with google is now based on a combination of the following.
1: Quality Content - So what now. Post quality content to your site. This means post content that offers something that isnt offered somewhere else. Sound hard? Not really. If youre doing a review of a product, dont duplicate someone elses. Just read 5-10 reviews, and learn. Now use what you have learned to write your own review. IN YOUR OWN WORDS. Or if youre an amazon associate, dont make a mini site like you used to. Dont make a site on one product. Make it on multiple products, comparing the prices of each, reviews of each, pros and cons and your personal opinion. More work but it is the only way so deal with it or get out of the Internet Business.
2: Keywords - Yes they still count, just not as much. Put a density of keywords at average 1-3%. so 1-3 keywords per every 100 words you right. Other than that JUST WRITE NATURALLY. Google is now smarter than you think. So write quality, and write natural, combined with a light density of keywords. No Stuffing. Also dont use hidden words!!!
3: Social - Huh? Yep thats right, your sociality now counts as well. Get your site on twitter and facebook for backlinks. Let me put it to you simple. The way google sees it, how better to tell what would be relevant than people "liking" your site via fbook or "retweeting" it on twitter. Yes thats it, if they retweet or like then it must be somewhat relevant and enjoyable site. Get it? Got it? Good!
4: Time - Now let me put it to you like this, the good old days of putting up a website in 5 minutes and never putting anything else on it is GONE. Well you can do that if you want, but you won't monetize from it. So here is key, and a very important key at that. Come back to your site every day or two and post something else to your blog or whatever. The more content you post, the more active and legit you look and the more that google will trust you

So now hopefully you have a better understanding and this will help you move forward towards your success. This is only intended to be a short list of the basic guidelines that you should go by. This is not all they look at, by far. But it IS however what is hurting most of us that are acustomed to the old days. Enjoy and Good Luck!